Next Century Media, Inc.
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Driving Positive Consumer-Centric Changes in Marketing

A trillion dollars
is spent worldwide in marketing each year. Everyone agrees that this is the least accountable item in any company’s budget. It has been this way for as long as humanity has practiced the art of trade. Everyone has always agreed that something ought to be done to improve marketing accountability and effectiveness.

Next Century Media is a company formed and nurtured by some of the brightest minds in marketing. Our Mission is to develop methods for making marketing more effective and accountable. We have done so since 1993, leading the way in addressable commercials, measuring media effectiveness, and improved measurement of television audiences on a
near-census electronic basis with consumer permission.

Our work involves research, strategic consulting, and the creation of intellectual property in the form of software systems.



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