With its predecessor company New Electronic Media Science, Inc., Next Century Media has more interactive media experience than any other organization in the world
Brought more advertisers (representing over $60 billion in ad spending per annum) into more interactive TV trials than the rest of the world combined
Helped develop an interactive business model and brought most of the
advertisers into:
Time Warner’s FSN Trial in Orlando
BellSouth’s Chamblee test
Bell Atlantic StarGazer
GTE mainStreet
Star Response
US West
SBC
Leading developer of measurement for interactive media – including first set top box TV audience measurement (1997), first aggregation of Internet server logs (Cyber Measurement Index with Arbitron and BBM, 1996), first online questionnaire (World Book/Compuserve, 1982)
NOTE: This is the Next Century
Media archive site. This is a historic record of the work
and research of Next Century Media. Bill Harvey's services are
now provided exclusively to
TRA, Inc www.traglobal.com. You can contact Bill at bill@traglobal.com.
