CASIE – proposed and drafted The CASIE Principles including the CASIE Privacy Principle – coined terms "clickstream" and "clickthrough"
Interactive Alliance Advisory Council – created and led this ad hoc group during the pivotal mid-90s consisting of 19 top agencies, 25 top media companies, 17 leading research/software companies, and 6 industry associations
Proposed cache-busting solution to Worldwide Web Consortium – led to services implementing that solution delivered by others
Helped define how to tabulate adviews, unique visitors, clickthroughs, other industry standard Internet metrics with CASIE, IAB, ABCi, FAST
NCM CEO was Keynote Speaker at IAB Formation Meeting
Addressable Advertising Coalition – created and led this group of over 70 companies and organizations
Advertising Research Foundation – NCM CEO, co-chair with Erwin Ephron of the ARF New Media Model Committee, charged with updating the ARF Model for comparing the advertising effectiveness of media.
NOTE: This is the Next Century
Media archive site. This is a historic record of the work
and research of Next Century Media. Bill Harvey's services are
now provided exclusively to
TRA, Inc www.traglobal.com. You can contact Bill at bill@traglobal.com.
