Opti*Mark™

Next Century Media's Opti*Mark™ system implements an optimized addressable advertising capability for homes with today's digital set top boxes More

Interactive Index

NCM became the first research company to download software-based audience meters into set top boxes and to validate results against established audience data based on hardware meters needing physical home installation More

Measuring Media Effectiveness

NCM performs studies customized to the particular medium under study in order to deliver measurements of these higher levels of media value More

Sponsorship Effectiveness Index Products

NCM responded to interested industry parties by developing the first research method aimed at quantifying the business building effects of sponsorship - the Sponsorship Effectiveness Index More